Who came up with the idea for the caveman? Why did the Gecko almost never make it to TV? Why does GEICO run so many different ad campaigns at one time? Does humor really sell car insurance? “Behind the Brand” is a behind-the-scenes look at one of the most successful brands in advertising history and at the unique client/agency partnership that helped make it all happen.

Steve Bassett, Senior Vice President & Creative Director for the Martin Agency will be our special guest and share some of the unconvential creative strategies that have been very successful for the Martin Agency.

Listen to an interview with Steve Bassett discussing his creative process on MediaTalk.

The Martin Agency was named the 2009 Ad Agency of the Year by ADWEEK Magazine.  Some of the agency's clients include: Walmart, Pizza Hut, UPS, NASCAR, Microsoft, Hoover, Hanes, Geico, ESPN3, American Cancer Society, Alltel and 1-800 Contacts.

Online reservations for this presentation will be available in August.