AAF Metro Phoenix is extending an invitation to local non-profit organizations to apply
for participation in the 2010 Media Partnership Program
Now in its fifth year, the AAFMP Media Partnership Program provides non-profit organizations with an exceptional opportunity to maximize their media budget with up to a 3-to-1 return on investment. These are challenging times for everyone and this opportunity dramatically extends media reach and frequency to help non-profit organizations achieve their marketing goals. The program is designed to engage the local media community with public service efforts. AAF Metro Phoenix partners with its member media outlets in the Valley and makes this media available exclusively to non-profit organizations in an effort to extend their marketing budgets and create highly-successful media campaigns. AAFMP can assist with media placement in the following mediums: Television/Network & Cable; Radio; Outdoor; Magazines; Newspapers; Traffic Reports and Internet. Since 2005, AAFMP has assisted non-profit organizations including United Blood Services, Valley of the Sun United Way, Home Base Youth Services, the Arizona Partnership for Immunization (TAPI) and the Desert Botanical Garden to reach and exceed their media objectives. Every program participant has realized a minimum 3:1 return on their marketing investment.
"Being a marketer for one of the largest nonprofit organizations in the State of Arizona, I have experienced first-hand the difficult decisions one must make when considering the most effective and efficient approach to investing in paid media", said John Hogg, Valley of the Sun United Way’s senior vice president of marketing and communications. “AAFMP provided us the opportunity to work with a host of media buying professionals and the entire Phoenix media community which allowed us to execute an integrated and strategic media plan in support of our mission to improve lives throughout Maricopa County,” he added.
Interested 501(C)(3) and 501(C)(6) corporations, and other qualifying non-profit agencies, may inquire about participation in the 2010 Media Partnership program by contacting AAF Metro Phoenix by telephone at (602) 218-5052 or via email execdirector@aafmetrophoenix.com. Selection will be based on non-profit status, mission and contributions to our community. Download detailed information about the program
About AAF Metro Phoenix
Founded in 1937, AAF Metro Phoenix (AAFMP) is the local affiliate of the American Advertising Federation (AAF), a national organization headquartered in Washington D.C. AAF Metro Phoenix is an exciting and enthusiastic group of advertising and business professionals who are committed to sharing their knowledge and resources with local non-profits to support educational programs and public service projects in the community. Members contribute their time to; advertising standards programs, local economic development, business education, government relations, college educational programs, industry related awards, and many other activities that positively impact the Phoenix business climate.