Over 150 people attended the Advertising Agency Summit Professional development lunch on Thursday, October 7. 

Nancy Stephens, Associate Professor of Marketing and Faculty Director of the Services Leadership Institute at the W.P. Carey School of Business at Arizona State University led the agency leaders in a lively discussion. Agency principals on the panel included: Jos Anshell of Moses Anshell; Park Howell of Park&Co; Bill Lavidge of The Lavidge Company; Carrie Martz of The Martz Agency; Tim Riester of Riester and Dan Santy of AIR Marketing.

Topics of discussion included: how can Phoenix agencies increase national recognition as an advertising hub; the biggest challenges facing agencies in today's market; what distinguishes those who get the account; advice to new agencies and what are the principles your agency represents.

Get all the details of the event in an article by reporter, Sara Steffen, published in the ASU Downtown Devil.

Listen to the entire discussion here

Photos of the event are available in the AAFMP Creative Gallery. Photos and sound recording courtesy of Matthew Wilson, (knoodle) AAFMP 2nd Vice President.